Friday, March 16, 2012

2nd Printing is upon us

Against all odds, I have sold all 1000 books from the first print run of The Woodcutter and The Most Beautiful Tree.  My deepest, most heartfelt thanks to everyone who took a chance on a small, independently published picture book.  With your help and support, I was finally able to clear the shipping pallet that had been occupying valuable real estate in my parents' garage.  

And of course, now there's a new pallet to take its place!  (sorry dad)

The second printing is nearly identical to the first, with some small, cosmetic changes here and there.  One big change, however, is the book material itself.  I've been keenly aware of the contradiction inherent in having written a book about the beauty of trees and the need to preserve them...while at the same time using traditional printing/manufacturing practices that put less of a premium on sound environmental practices.  

But no more, I say!

Lemme drop some knowledge on you regarding this second run:

- The paper is 10% post-consumer recycled fiber.
- The stock is "Tri-Certified" (Certification from: Forest Stewardship Council, Sustainable Forest Initiative, and Program for the Endorsement of Forest Certification).
- Book parts meet or exceed all CPSIA guidelines for Phthalate Lead content.
- Soy-based inks.  BOOM!

Now, you can rest assured knowing that the book you're holding in your gnarled, granola-stained hands adheres to the highest environmental standards. 

No beautiful trees were harmed in the making of this book.  Only ugly ones.  

No comments:

Post a Comment